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Branding

Fruit Stories

Fruitz Stories offers a wide variety of fresh fruits, beautifully presented in their premium fruit boxes and baskets.

Client

Fruit Stories

Role

Branding

Year

2024
DISCOVER PROJECT

Fruitz Stories serves individuals looking for premium fruit gifts, especially young adults and adults who value aesthetics, health, and eco-friendly products for special occasions.

About
the project

The visual identity features a minimalist logo that exudes natural elegance, incorporating simplicity to represent freshness and elegance. The primary logo is versatile, designed for visibility across digital and print mediums, while the secondary logo and logo mark offer adaptability for smaller or alternative formats.

The Fruitz Stories branding has successfully created an identity that communicates freshness, quality, and social responsibility. Its cohesive design, from logo to color palette, and focused brand values resonate with its target market, enhancing its position in the premium gift market while supporting a meaningful cause.

Core Values: - Quality - Sustainability - Impact